Celebration of imagination: Marketing
In terms our marketing strategy we wanted to build up a enigma in the build up to the event. Therefore we have not shared our marketing strategy with the rest of the group. In terms of the strategy itself we want to create a brand identity around university that correlate with our signage on the day of the event that the people will turn up to and recognise thus want to experience the secret tunnel.
In order to implement this we have decided to use the laser cutter to cut out unicorn shaped cardboard silhouettes which we will place around college. The information on these silhouettes will consist of the date, time and location of the event along with #SecretTunnel which when searched on twitter will lead to a page that will give the visitors updated information about our stall.
Here are some images of the process of our marketing strategy being implemented:
The final signage shown at the bottom is the signage we indeed to use on the day of the event outside our stall. The smaller ones that have now been posted around college will hopefully raise awareness of the event and create an enigma as to what our stall is thus creating a desire for visitors to want to experience our stall.